Alexander
Creative Director
About — Embrand
Katrin
Creative Partner
Ria
Happiness Manager
Collaborators on past and present projects
Atanas Dzhingarov
Selen Petkova
Martin Mihaylov
Ivaylo Denichin
Who we are
Peoplewholovetoplaywith
colour,
form,
lettersand
meaning.
colour,form,lettersandmeaning.A sense for the beauty, born in the heart of the craftsmen's quarter.
Veliko Tarnovo is a city with a centuries-old craft tradition — a place where attention to detail and handmade work are part of the culture, not a marketing pose.
We are here not because it is the easy choice, but because we believe dedication, patience and pride in work well done are values worth holding exactly where we are.
Principles
Person to person01
No endless meetings, no empty promises. You speak directly with the people doing the work — no middleman, no account manager relaying your words. Just people who love the work and want to do it well.
Adaptable by design02
Being a small studio gives us a flexibility a large agency can't match. We adapt the process around your project, not the other way round. The pace, scope and tools are built around what you actually need — not a template reused on every past client.
Value over volume03
We aim to create design that's genuinely good, not just filler. That's why we keep a small number of active projects — so we can think carefully about each one, instead of tearing our attention across more clients than we can serve well.
Craft that lasts04
We create design built to withstand time — not just visually, but structurally. Every brand we work on is designed to grow systematically and sustainably, instead of being abandoned before the next big campaign even starts.
Recognition
2026
Finalists in the official selection of Zagreb Design Week 2026 | Zagreb, Croatia
Boom! was nominated by the jury of an internationally acclaimed communication and industrial design forum, organized bienially in Zagreb.
2023
3 × Packaging of the world features | International
Berenica, Dulmone, and Zver were featured by the jury of an industry website featuring the best packaging design everywhere in the world.
2023
Guest lecture at New Bulgarian University | Sofia, Bulgaria
Alexander gave a lecture for design students — "From Zero to Luxury", on the process of building a design system for a higher-profile brand's packaging, built to scale over the long term.
2021
Guest on episode 97 of the Design of Things podcast | Podcast
Alexander was a guest on episode 97 of the Design of Things podcast, talking about the proper development of a brand — from logo and identity to the wider craft of design.
2021
Guest lecture at "Success: Digital and Real", Rotaract Bulgaria | Sofia, Bulgaria
Alexander spoke about the psychology of branding — how we build stronger brands through our own choices and communication, at an event organized by Rotaract Bulgaria.
2021
CES Innovation award 2021 nominee | Las Vegas, USA
TYXIT, the brand we partnered on, was nominated as an honoree for outstanding design and engineering, given by the most influential tech event in the world.
2020
Awards in two categories — Computer space 2020 | Sofia, Bulgaria
Our projects Young Ceaser and TYXIT received awards in two categories of an international forum for Digital arts and design. First place in Computer graphics and second place in Web design category.
2017
Winner of Global Game Jam 2017 event | Gabrovo, Bulgaria
An indie game we worked on won at a 9 countries 2-day event. The Global Game Jam® (GGJ) is the world's largest game design event taking place around the world at physical locations.
2015
Official selection of the annual exhibition "To death with a smile" | Mexico City, Mexico
Our poster work was part of the official selection for the annual exhibition "To death with a smile", hosted by the Mexican museum of design.
2013
Official selection of Twelfth International Triennial of the Political Poster Show | Mons, Belgium
Our poster was part of the official selection of the Triennial of the Political Poster Show. Mons, LE MANÈGE MONS MAISON/E de Folie. Museum exhibition.
The studio
What we are not
We do not take on projects beyond our capacity, which is deliberately limited.
We are not an agency running dozens of projects at once, without personal attention or human contact.
We are not a mass-production line handing you the easy or obvious solution.
We do not make throwaways, we do not chase trends at any cost, and we do not produce soulless AI rubbish.
We do not hide from progress in design. We look ahead boldly, while respecting the beauty left to us.
We are not a one-off contractor hired to quickly polish bad ideas.
Outside the studio
Where can you find us?
At the piano after a long working meeting
With a harmonica at our lips, outside some café, before work begins
With a pair of kettlebells in hand, because whoever lifts heavy thinks no evil.
Somewhere on the road, taking photos like Japanese tourists.
Looking for life beyond the tablet, the keyboard and the mouse
Founded
2009
Location
Veliko Tarnovo, Bulgaria
Address
2 Mednikarska Street
Languages
Bulgarian · English
Time zone
EET / EEST (UTC+2/+3)
Contact
reach achieved in
4 continents
projects delivered in
15+ countries