Uncompromising craft beer packaging with an untameable spirit
THE SITUATION
Zver Craft Brewery is a craft brewery from Kazanlak with an untameable spirit. One of the first craft brands in the region, it needed an identity and packaging that sounded as bold as the beer itself.
WHAT WE DID
We designed an identity around an original logotype, mark and mascot illustrations drawn from mythology and fantasy — distinctive, provocative and uncompromising. With a style and daring not yet seen in Bulgaria at the time.
TEAM
Brand strategy, creative direction, design, motion: Alexander Petrov
THE RESULT
The packaging and identity reached the market and created enormous anticipation and excitement around Zver.
WORDS FROM THE CLIENT
Working on the Zver identity felt easy, clear and very precise. It was our best experience working with designers to date. The Embrand team’s initiative has made the process quite easy and streamlined, leading us to an excellent result.
Tihomir Nedev — Founder @ Zver Craft Brewery
