Minimalist packaging for CBD oils with a calming spirit
THE SITUATION
Berenica Botani is a CBD oil brand from Kazanlak, founded by a woman and for women. In a category that is new and hard to build trust in within Bulgaria, the brand had to balance carefully between its brand promise and the scientific evidence behind its results.
WHAT WE DID
We built the brand strategy and a minimalist visual identity focused on the packaging — calm, clean and substantial, with a clear hierarchy of product information. Later we extended the presence to the website, print materials and other touchpoints.
TEAM
Brand strategy: Atanas Dzhingarov, Alexander Petrov · Art direction: Alexander Petrov · Prepress and print production: Inkpression · Photography: Soulcinematic
THE RESULT
The packaging and identity reached the market and laid the groundwork for the brand's later moves into supplements and cosmetics. To this day the brand follows its mission of offering natural products to women who value natural care.
WORDS FROM THE CLIENT
The entire experience of working with Embrand studio has been incredibly insightful and I feel we’ve had a very good and productive partnership! Their services have not only brought the needed clarity into the Berenica brand but have successfully captured our vision and brought it to life. With their help, we have created the infrastructure for the future developments of the brand. My only concern was whether Alexander and his team would be able to understand and capture our vision for the brand. And since this is a women-focused brand, I was also concerned whether they will be able to successfully communicate this vision to our target audience — but I think they nailed it! Working with Alexander is not just hiring a designer but choosing a highly skilled business partner that could guide and advise one throughout the entire process of discovering and creating the right brand identity for your business.
Veronika Koeva — Founder @ Berenica Botani
