Print materials

Brochure, flyer, catalogue, business card — print materials are the moment you have your audience's full attention, when they aren't scrolling or skipping. When they are designed well, as in our design project for the beach bar Azzurro, print materials lead in a clear direction: from curiosity to interest, and from interest to action. For brands that rely on a live experience, well-made print leaves an impression on the customer's mind in a way a screen can't.

Print has an advantage the screen doesn't: it doesn't scroll, it doesn't close and it doesn't compete with notifications. It stays on the desk, in the bag, on the stand — and comes back into view when nobody was looking for it.

That is why material and finish aren't vanity. The paper, the weight, the varnish and the embossing are felt in the hand before a word has been read — and they say the same about the brand as the packaging does.

Related terms: Packaging design, Product photography, Typography.