Naming and brand identity for a beach bar on Thasos, rolled out from menus to uniforms before the season
Azzurro
THE SITUATION
Azzurro is a beach bar on the island of Thasos, Greece. In a crowded tourist destination, the bar needed a recognisable identity to set it apart from the many other options along the coast.
WHAT WE DID
We developed the brand strategy, naming and visual identity with a focus on packaging and print. A fresh, maritime aesthetic that works equally well on a glass, a sign and a menu.
TEAM
Brand strategy and naming: Atanas Dzhingarov · Creative direction: Alexander Petrov · Motion graphics: Alexander Petrov · Print production and apparel: J-Point, N1 Advertising
THE RESULT
The identity was applied across the bar's entire physical environment ahead of the season — from staff uniforms through a full set of menus, coasters and digital promotional material. Azzurro gained a consistent, memorable look that guests and owners recognise from a distance.
