Slogan (tagline)

A slogan is the short phrase that goes with the name and the logo and distils a brand's most valuable message into a few words. Just do it. Think different. I'm loving it. The best slogans need no explanation — they simply stick and go on living in the audience's mind long after every other message. As part of our process at Embrand, slogans often emerge both from the brand strategy process and during the naming process, because a slogan has to sound good alongside the name while staying in harmony with the brand's messages as a whole.

Related terms: Brand naming, Brand promise, Naming territories.