Naming territories

Naming territories are the different techniques and approaches that help us cast a wider net in the search for a name: descriptive names, associative names, metaphors, foreign words and entirely invented words. Not every good name comes from the same place.

And the best ones — like the name of BOOM!, a brand we developed from strategy to packaging — come from the most unexpected directions. Each territory carries a different character, so in the end you know you have looked at things from enough angles to choose the right one for your brand.

Related terms: Brand naming, Slogan (tagline), Brand personality and archetypes.