SKU design system

A SKU design system sets which elements of the packaging stay consistent (legibility) and which change (differentiation) as a brand grows beyond its first product. Badly planned design systems fall apart at scale; well-planned ones grow even stronger. That way every new flavour, scent or size adds to the overall impression of the brand instead of diluting it. Our packaging design project for Dulmone was a particular challenge for us in this respect.

Related terms: Packaging design, Packaging information architecture, Colour system.