Social media design

Social media needs not just design but a production line. One post is easy to make; fifty in a row, without the brand falling apart along the way, is a different task altogether. The large daily volume of visual content calls for the right templates, rules and restraint, so the brand wins not only on quality but on consistency — without every post having to go through a designer.

That is why we don't design one-off visuals, but a system: a few recurring formats, a clear typographic hierarchy, fixed margins and colour roles. The person posting on a Monday morning should be able to put the post together in ten minutes and not get it wrong.

Nobody remembers your best post. People remember the feeling of the fifty in a row — and that is built from consistency, not inspiration.

Related terms: Brand design system, Secondary graphic elements, Motion and animation.