Competitive analysis

Competitive analysis shows you not what others are doing so you can copy it, but where the open space is for your brand to stand out. We map the market's messages, visual language and promises to see which territories are overcrowded and which niche is still waiting for its leader. What works for the other players won't necessarily work for you — and the other way round.

Almost every category has its own smell: the same three colours, the same tone, the same promises, repeated for so long that nobody hears them any more. That is no accident — it comes from everyone watching each other. And the blind spot of a market like that is usually the simplest thing: someone telling the truth directly.

At TYXIT — a Swiss tech startup that raised CHF 2 million in seed funding — this question mattered more than what the logo would look like.

Related terms: Positioning, Brand strategy, Target audience and personas.