Naming and packaging design for a CBD drink in 48 hours — from idea to product presentation

About the services:

Brand Strategy Brand Naming Brand Identity Packaging and Print Web and E-commerce

A Sow&Soul CBD kombucha can, rendered in teal and copper

CBD drink packaging design — a Sow&Soul can beside a glass and sunglasses

A branded tote bag, cans in a wooden crate and the Sow&Soul mark

The Sow&Soul mark — wheat ears and arrows — on a dark background

Sow&Soul

THE SITUATION

Sow&Soul is a self-initiated studio project — an experiment in rapid packaging prototyping for CBD products inside 48 hours, from the name through to the product presentation.

WHAT WE DID

We approached it as we would a real client: brand strategy, name and packaging design, created in record time. The minimalist look hits the mark — much like the product itself.

TEAM

Brand strategy and naming: Alexander Petrov · Packaging design: Alexander Petrov · Motion graphics: Katrin Staneva

THE RESULT

The project proved that good packaging does not take months — it takes focus. Sow&Soul remains a demonstration of the studio's process and craft.

SERVICES INCLUDED

WORDS FROM THE CLIENT

This could have been your brand.

Let’s talk about how we make it real.

Contact

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