A warm, dependable identity for a premium pet-food destination
THE SITUATION
Petfood.bg is an online shop for premium pet food based in Blagoevgrad. In a category settled on trust, the brand had to look as warm and dependable as the care owners give their pets.
WHAT WE DID
We built the brand strategy and visual identity around a feeling of care and premium quality. A warm colour system and a friendly tone make the brand recognisable at every point of contact.
TEAM
Brand strategy, creative direction, design, motion: Alexander Petrov
THE RESULT
The new identity positioned Petfood.bg as a premium pet-food destination and gave the brand a consistent look across every channel.
WORDS FROM THE CLIENT
I checked their presentations and thought they seemed “too professional” and was worried it might be difficult and slow to work with them. On the contrary, the process was smooth and pleasant, we brainstormed together and created a great brand! I learned a lot during our cooperation and the passion and professionalism which Alexander demonstrated were impressive!
