A craft beer for fantasy enthusiasts who want to taste the magic
THE SITUATION
Отвара за Щастие — “Potion of Happiness” — is a craft beer from the Plovdiv brewery Birodei, made for fantasy enthusiasts. The owner had only a rough idea of how the product should look; it needed a name, a story and packaging from scratch.
WHAT WE DID
We built the brand strategy, the name and the packaging with original illustration that tells a tale on the label. Every element — from the name to the last detail — is an invitation to taste the magic.
TEAM
Brand strategy and naming: Alexander Petrov, Selen Petkova, Martin Mihaylov · Creative direction: Alexander Petrov · Packaging design: Selen Petkova, Martin Mihaylov · Photography styling: Katrin Staneva
THE RESULT
The beer reached the market with a distinctive label that turned the owner's rough idea into a finished brand with a fantasy universe of its own.
WORDS FROM THE CLIENT
Before contacting Alex and the Embrand team, I had only a rough vision of how I want my product to look and feel. I had a hard time expressing it via words, but they showed a great deal of professionalism and dedication. They brought it to life despite my insecurities getting in the way, and I'm thankful for their patience and understanding. These people can give a brighter future to your business. They follow a tried-and-true process that brings out your ideas and gives them a recognizable identity.
