A playful brand identity and motion system for a board game studio, ready for games, packaging and digital

About the services:

Brand Strategy Brand Naming Brand Identity Packaging and Print Web and E-commerce

The Bluebird Games bluebird mark among game pieces, and a branded T-shirt

Bluebird Games branded board game boxes and business cards

The Bluebird Games logo in colour versions on white, blue, green and dark green

Bluebird Games

THE SITUATION

Bluebird Games is a Sofia board-game studio born out of a love of game nights. The young brand needed an identity that speaks to curious minds without looking childish.

WHAT WE DID

We designed a playful visual identity and a motion system that turns the bird into a living, inquisitive character. Every element — from the logo to the animations — is an invitation to play.

TEAM

Brand identity: Alexander Petrov · Logotype design: Radimira Yordanova · Motion graphics: Alexander Petrov

THE RESULT

The brand gained a complete visual system, ready to apply across games, packaging and digital channels.

SERVICES INCLUDED

WORDS FROM THE CLIENT

This could have been your brand.

Let’s talk about how we make it real.

Contact

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