A playful identity for curious minds and explorers of game nights
THE SITUATION
Bluebird Games is a Sofia board-game studio born out of a love of game nights. The young brand needed an identity that speaks to curious minds without looking childish.
WHAT WE DID
We designed a playful visual identity and a motion system that turns the bird into a living, inquisitive character. Every element — from the logo to the animations — is an invitation to play.
TEAM
Brand identity: Alexander Petrov · Logotype design: Radimira Yordanova · Motion graphics: Alexander Petrov
THE RESULT
The brand gained a complete visual system, ready to apply across games, packaging and digital channels.
WORDS FROM THE CLIENT
