A brand identity that accelerated the growth of a family architecture studio
THE SITUATION
Arcline Architecture is a family-run architecture studio in Northland, New Zealand. Before the rebrand, the mark did not reflect the quality of their work and was getting lost among regional competitors.
WHAT WE DID
We built a complete brand strategy and visual identity — from the logo and print materials through to the digital presence. The messaging and visual language were shaped around the trust, precision and family character of the studio.
TEAM
Brand strategy, creative direction, design, motion: Alexander Petrov
THE RESULT
Since the rebrand, Arcline has more than doubled in size — in both sales and headcount. The new identity gave the team the confidence to present the studio with pride.
WORDS FROM THE CLIENT
Since we’ve rebranded in 2019 we’ve over doubled the size of the company, both in sales and in team number. But the most important improvement Embrand studio have delivered us a feeling of pride in our brand. They have given us the confidence to go out and promote our company.
Trent Simpkin — Marketing Director @ Arcline Architecture
