Rebranding an architecture studio — a brand identity after which the company doubled its sales and team

About the services:

Brand Strategy Brand Naming Brand Identity Packaging and Print Web and E-commerce

Arcline Architecture results — a 200% increase in sales and a 200% increase in team size

Testimonial from Trent Simpkin of Arcline Architecture on the rebrand

The Arcline office with a timber roof, and the brand book contents

About Arcline — a line drawing of a house and the slogan "Excellence by design"

Arcline brand book — the logo construction section

Construction of the Arcline A mark, inspired by a roof frame

Construction of the Arcline logotype

Arcline residential projects — a terrace, facade and courtyard in evening light

Arcline brand book — the logo lockups section

Arcline brand book — the colour scheme section

The Arcline colour palette — graphite and copper tones

Arcline brand book — the typography section

Description of the Arcline typeface, Fieldwork

Arcline Fieldwork variants — humanist, geometric and italic

A house with a pool and terrace at dusk — an Arcline project

Arcline brand book — the iconography section

Description of the Arcline iconography

Arcline icons built from the visual language of the A mark

Arcline brand book — the web presence section

Arcline web design — website pages on desktop and mobile

Arcline brand book — the brand unveil stories section

Social stories announcing the new Arcline brand, on phones

Interiors from Arcline projects — a living room and a kitchen

Arcline brand book — the print and physical branding section

Arcline brochures — "Building in New Zealand" and "The design process"

Arcline portfolio brochures featuring Taipa Bay, Opito Bay and Alderton Park

Arcline business cards with copper foil, and a wooden A mark

Arcline letterhead, an envelope with a wax seal, and business cards

Arcline stationery — letterheads, a folder, business cards and envelopes

Arcline documents — a design agreement and project specifications

An Arcline agreement with a copper A-mark pattern

Arcline brand book — the environmental branding section

Arcline environmental branding — an office storefront and signage

An Arcline "Turn your dream into design!" poster and banners

An Arcline Architecture billboard with a house at dusk

The Arcline reception with a copper wall logo and a marble desk

Arcline Architecture

THE SITUATION

Arcline Architecture is a family-run architecture studio in Northland, New Zealand. Before the rebrand, the mark did not reflect the quality of their work and was getting lost among regional competitors.

WHAT WE DID

We built a complete brand strategy and visual identity — from the logo and print materials through to the digital presence. The messaging and visual language were shaped around the trust, precision and family character of the studio.

TEAM

Brand strategy, creative direction, design, motion: Alexander Petrov

THE RESULT

Since the rebrand, Arcline has more than doubled in size — in both sales and headcount. The new identity gave the team the confidence to present the studio with pride.

SERVICES INCLUDED

WORDS FROM THE CLIENT

Since we’ve rebranded in 2019 we’ve over doubled the size of the company, both in sales and in team number. But the most important improvement Embrand studio have delivered us a feeling of pride in our brand. They have given us the confidence to go out and promote our company.

Trent Simpkin — Marketing Director @ Arcline Architecture

This could have been your brand.

Let’s talk about how we make it real.

Contact

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