Cloosiv brand identity

Designing the face of a shopping and wallet app


July 2017 – August 2017
Brand consulting
Design consulting
Brand identity design
Logo design

I was contacted by a startup, looking to change the way we interact with brick and mortar shops, to design their brand identity system. Cloosiv powers the customer experience by combining popular functionality of shopping and wallet apps, allowing you to pay for your purchase digitally, while you’re still in the shop. The app also keeps track of all of the promotions offered by your favorite shops.


The objective I had for the brand direction and design was to create a sleek and clean identity, that would work both for the general tech-savvy consumer, but also excite and appeal to shop executives and investors.


The concept running through all the visual identity elements is the infinity of possibilities for purchasing and promotions the app provides. The motif of an infinity loop extends from the logo, to the brand iconography and other applications. Another brand visual device, that could have numerous applications is the “Wish bulb”, that appears throughout digital and print materials of the company. were a great partner through the entire process. They respected our vision and spent the time to understand our organization before designing anything. The end result highlights their creativity and attention to detail, and I couldn’t be happier with the final result.

— Tim Griffin, CEO of Cloosiv

Cloosiv hero imageCloosiv brand foundationCloosiv logo and icon constructionCloosiv wish bulb constructionCloosiv brand identity guidelinesCloosiv iconographyCloosiv icon animationCloosiv tshirt designsCloosiv business card designsCloosiv businesscard designsCloosiv shopping bag designsCloosiv app mockups

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