Petfood.bg is a new kind of online pet store — one that handpicks the only the best brands for your best friend. As a boutique alternative to mass-market pet food, Petfood.bg curates high-quality options for every budget. Our project centered around building a brand that feels personal, warm, and deeply trustworthy. Through thoughtful visual storytelling, earthy tones, playful motion, the Petfood.bg identity invites pet lovers into a world made for care, not compromise.

Crafting a warm, trustworthy identity for Bulgaria's premium pet food destination.