A while ago, I was presented with a brief for designing a labeling for a raspberry wine called Trastena. The brief was for a competition, and I tend to avoid competitions due to disapproval of taking part in Spec work. However the brief was so well written and eloquent, I knew I could have some fun exploring it right off the bat. That’s why I decided I can take Trastena as a personal project, and design a label I would enjoy seeing on the shelves of supermarkets.
I always start work with setting clear goals to achieve for the final output.
The overall goal I set for the project was to achieve a certain aristocraticity and simplicity in the final design. At the same time it was very important to differentiate Trastena clearly as a one-of-a-kind product, which holds an unique character.
Once goals were set, I was ready to start research and idea generation. Since I started this specifically as a personal project, I treated it as an opportunity to educate myself. It was very important for me to learn as much as I can about the brand and it’s relation to the general wine market in Bulgaria:
- History of the Trastena brand
- Technology of winemaking
- Researching the competitive market of wines in bulgaria
- Analyzing models, tendencies and standard practices in wine label design
Now that I had my head full of information, and ready to explode, I felt ready to start exporing ideas and working visually. I followed one main train of thought, and it was:
Trastena raspberry wine as an adventure of the senses.
In order to try to communicate that idea, I experimented with different materials and mediums. Since wine itsself is such an organic and rich substance, I decided I will stay away from the “safe zone” of the computer, as much as possible, and focus on experimenting with organic materials, like paints, inks, etc.
Final concept and presentation
Once I did enough experiments and was confident in the direction that should be taken, I moved on to finalizing the label design in software. The label was all well and ready, but what I thought would make this project really sexy, is if I made a realistic visualisation of the final Trastena wine bottle.
As we all know – presentation is key, so in order to sell an idea, you need to present it properly. The only way to present a wine label is to visualize it, as it would be in its natural state – on the wine bottle and in the right environment.
That’s why I set out to visualize it, through my knowledge of things like 3d modelling, product photography, lighting and post production.