How do you choose the right logo for your business?

By |May 25th, 2016|

You have a bunch of logo options in front of you, fresh from your graphic designer, and you don’t know which one to choose. Which one looks good Which one conveys the right message? Which one will appeal to your customers? As a graphic designer (the guy who makes these logos for you), I have to advice my client on which option works best for his situation and which one doesn’t. Despite the fact I was the person who created these logo options, there were many times, when I wasn’t able to help them choose one. Or I disagreed with the choices that they made, but wasn’t able to explain my reasoning effectively.