Learning about design and branding can be an overwhelming task, if you don’t know where to start. Huge and complicated subjects like symbols, logos, typography, color theory can take more than a lifetime to master. The market is flooded with “…. for dummies” books that can teach you about the tools and software, but there are not too many books that teach you about design processes, let alone design thinking. Imagine you can improve your design skills tomorrow. Even without all the fancy software, costing you thousands of dollars. Without the years of expensive education.
You are starting a business. So you feel you need a logo design. Simple, isn’t it? As most small businesses owners, you don’t use logo design services every day. Soon you start to understand that a logo is far more than just a fancy sign you put on your business cards. And knowing that, you are thinking about how you can articulate the vision you have about your business to your designer in the best way possible. It is perfectly normal that you feel confused about what information you need to share with your designer, when you first meet him.