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12 tips for improving your landing page in less than an hour

By |March 13th, 2015|

You just released the landing page for your latest and greatest business idea. Yay! All the grinding and anticipation is over, now it is celebration time, right? So why aren’t you poppin’ the champagne bottle just yet? In a corner of your mind, you still feel your landing page is a bit off, but can’t quite put your finger on it. Am I right? And it is bugging you. The worse thing you can feel is knowing something is off, but not knowing what it is, and what you can do about it. Like having an itch and not knowing where to scratch… Making your page resonate with your viewer becomes a no-brainer, once you know what to do. But you are neither a copywriter, nor a designer. How do you get there?

8 tips for improving your design thinking today

By |March 2nd, 2015|

Learning about design and branding can be an overwhelming task, if you don’t know where to start. Huge and complicated subjects like symbols, logos, typography, color theory can take more than a lifetime to master. The market is flooded with “…. for dummies” books that can teach you about the tools and software, but there are not too many books that teach you about design processes, let alone design thinking. Imagine you can improve your design skills tomorrow. Even without all the fancy software, costing you thousands of dollars. Without the years of expensive education.

22 questions you should answer before hiring a logo designer

By |February 20th, 2015|

You are starting a business. So you feel you need a logo design. Simple, isn’t it? As most small businesses owners, you don’t use logo design services every day. Soon you start to understand that a logo is far more than just a fancy sign you put on your business cards. And knowing that, you are thinking about how you can articulate the vision you have about your business to your designer in the best way possible. It is perfectly normal that you feel confused about what information you need to share with your designer, when you first meet him.