You have a bunch of logo options in front of you, fresh from your graphic designer, and you don’t know which one to choose. Which one looks good Which one conveys the right message? Which one will appeal to your customers? As a graphic designer (the guy who makes these logos for you), I have to advice my client on which option works best for his situation and which one doesn’t. Despite the fact I was the person who created these logo options, there were many times, when I wasn’t able to help them choose one. Or I disagreed with the choices that they made, but wasn’t able to explain my reasoning effectively.
You just released the landing page for your latest and greatest business idea. Yay! All the grinding and anticipation is over, now it is celebration time, right? So why aren’t you poppin’ the champagne bottle just yet? In a corner of your mind, you still feel your landing page is a bit off, but can’t quite put your finger on it. Am I right? And it is bugging you. The worse thing you can feel is knowing something is off, but not knowing what it is, and what you can do about it. Like having an itch and not knowing where to scratch… Making your page resonate with your viewer becomes a no-brainer, once you know what to do. But you are neither a copywriter, nor a designer. How do you get there?
Learning about design and branding can be an overwhelming task, if you don’t know where to start. Huge and complicated subjects like symbols, logos, typography, color theory can take more than a lifetime to master. The market is flooded with “…. for dummies” books that can teach you about the tools and software, but there are not too many books that teach you about design processes, let alone design thinking. Imagine you can improve your design skills tomorrow. Even without all the fancy software, costing you thousands of dollars. Without the years of expensive education.
You are starting a business. So you feel you need a logo design. Simple, isn’t it? As most small businesses owners, you don’t use logo design services every day. Soon you start to understand that a logo is far more than just a fancy sign you put on your business cards. And knowing that, you are thinking about how you can articulate the vision you have about your business to your designer in the best way possible. It is perfectly normal that you feel confused about what information you need to share with your designer, when you first meet him.