You have a bunch of logo options in front of you, fresh from your graphic designer, and you don’t know which one to choose.
- Which one looks good
- Which one conveys the right message?
- Which one will appeal to your customers?
As a graphic designer (the guy who makes these logos for you), I have to advice my client on which option works best for his situation and which one doesn’t. Despite the fact I was the person who created these logo options, there were many times, when I wasn’t able to help them choose one. Or I disagreed with the choices that they made, but wasn’t able to explain my reasoning effectively. Read more