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Month: May 2016

How do you choose the right logo for your business?

You have a bunch of logo options in front of you, fresh from your graphic designer, and you don’t know which one to choose.

  • Which one looks good
  • Which one conveys the right message?
  • Which one will appeal to your customers?

As a graphic designer (the guy who makes these logos for you), I have to advice my client on which option works best for his situation and which one doesn’t. Despite the fact I was the person who created these logo options, there were many times, when I wasn’t able to help them choose one. Or I disagreed with the choices that they made, but wasn’t able to explain my reasoning effectively.  Read more