You are starting a business. So you feel you need a logo design. Simple, isn’t it?
As most small businesses owners, you don’t use logo design services every day. Soon you start to understand that a logo is far more than just a fancy sign you put on your business cards. And knowing that, you are thinking about how you can articulate the vision you have about your business to your designer in the best way possible.
It is perfectly normal that you feel confused about what information you need to share with your designer, when you first meet him.
In reality, what you are there for is far from a simple logo symbol. You are there for a strategy about how to use this logo and other visual cues, in order to create a memorable experience for your customers. And this is not to be taken lightly.
When done right, what you get far from a mere symbol. Your business becomes a living, breathing being, which people interact with, are interested in, and remember. With the right face you can get people excited about what you are offering.
Having people excited about your business can be very nice, but you are still not really sure how to get there.
A good designer should be able to guide you through the process of gathering all the information he needs to do his magic. Even if this doesn’t happen, the more information you provide him upfront, the less problems you will have in the later stages of the project.
If you are feeling unsure about what information to give your designer use this list of the most important questions you need to answer before hiring your designer.
Here are the questions you need answered:
2. Identify your ideal customer
Most designers pine for freedom. Really, design is not about artistic expression, it is more of a problem solving discipline. Best designers tend to thrive in limitations. Limitations are there to provoke our creativity in search for a solution.
Give your designer the right limitations, and then see him convert them into advantages. But once you give your him all the information he needs, leave him work his magic.
— Alex Petrov (@embrandme) February 20, 2015
Keep all of this in mind, and your business will be living, breathing, and thriving with its new face and newly found audience in no time.
Have any comments or more questions about how to communicate with your designer? Be sure to leave a comment, or hook me up through my contact page.
You think that this article can help a friend? Be sure to share it then!
If you find these questions useful and want to save them for later, you can get them as part of my Brand statement cheat sheet. You can find out more about it here: